Design Brief
The goal of this project is to creatively inform viewers about 28 classic type rules, presenting each rule in a clear, easy-to-follow format that is both functional and engaging. The design should effectively communicate each rule’s purpose while allowing viewers to experience the rules in an innovative context.
Type One Story
Type One is a unique liquor brand that combines the art of typography with the craft of flavor. Designed as a collectible series, Type One invites consumers to embark on a journey through all 28 classic type rules, each represented by a distinct flavor and liquor type. Every bottle within this line doesn’t just offer a premium tasting experience; it tells a story, blending typographic principles with creative flavor inspirations. From the clean lines of Vodka to the bold flavors of Bourbon and the classic strength of Whiskey, each label’s design captures the spirit of its respective type rule.
For the avid collector and typography enthusiast, Type One offers a compelling reason to collect all 28 bottles. Each flavor, from Crisp Apple Vodka to Double Cherry Whiskey, is uniquely tied to a type rule, making every bottle an individual piece of a larger puzzle. The thoughtfully designed badges, varied color accents, and distinctive label shapes across Vodka, Bourbon, and Whiskey create a cohesive yet diverse collection, encouraging consumers to explore and appreciate each installment in the series.
Badge Development
The badge designs for Type One’s Vodka, Bourbon, and Whiskey lines were thoughtfully crafted to reflect each liquor’s unique character. For Vodka, a rounded badge shape was chosen to evoke freshness and simplicity, mirroring vodka’s clean profile and modern appeal. The Bourbon badge, with its strong rectangular shape, conveys a sense of depth and sophistication, aligning with bourbon’s rich, complex nature. For Whiskey, a shield-shaped badge symbolizes strength and tradition, embodying the bold, timeless qualities associated with this spirit. Each badge is outlined in a distinct color to hint at the flavor inside, creating a cohesive yet varied collection that enhances the collectible appeal of Type One.
Type One Vodka
The Vodka line in Type One is designed to be fresh and approachable, with a rounded badge shape that reflects its clean and refined character. Each flavor, from Crisp Apple to Exotic Mango, is highlighted by a vibrant color outline, giving a visual cue to the crisp, bold flavors within.
Typography is straightforward and minimalist, aligning with vodka’s clarity and purity. Crafted for those who appreciate simplicity with a twist, the Vodka line offers a modern, refreshing aesthetic that’s both visually striking and easy to enjoy.
Type One Bourbon
The Bourbon line in Type One exudes richness and depth, featuring a rectangular badge shape that suggests strength and sophistication. Warm, mature color accents on each flavor, like the brown of Warm Walnut or the blue of Broken Blueberry, hint at the complex flavors inside.
Bold typography reinforces bourbon’s robust character, combining readability with a touch of refinement. Perfect for those who savor complexity, the Bourbon line marries tradition and elegance, creating a timeless design that enhances each tasting experience.
Type One Whiskey
The Bourbon line in Type One exudes richness and depth, featuring a rectangular badge shape that suggests strength and sophistication. Warm, mature color accents on each flavor, like the brown of Warm Walnut or the blue of Broken Blueberry, hint at the complex flavors inside.
Bold typography reinforces bourbon’s robust character, combining readability with a touch of refinement. Perfect for those who savor complexity, the Bourbon line marries tradition and elegance, creating a timeless design that enhances each tasting experience.